Our “German Wine Entrepreneur”: Andrea Springmann

Introducing Our German Wine Entrepreneur in the Chamber:

Andrea Springmann

Andrea Springmann grew up in a winemaking family in the southern part of Germany (Black Forest). Before she came to Hong Kong she worked in a marketing and strategy company specialized in tourism industry. One of the Andrea´s main tasks is the development of strategies and marketing concepts for wine destinations.

Why did she start up her business in Hong Kong? We were all interested to know when Andrea introduced herself in the “How I Started: How I Made It” Experience Sharing Session in our January Entrepreneur and Small Business Committee Meeting (ESBC) Meeting.

Andrea said, Hong Kong is a very interesting wine hub in Asia. There are:

 a) No customs or taxes on wine, b) A lot of Wine Events, e.g. an international wine fair in November and every 2 years the world largest exhibition Vin Expo.

Most importantly,

c) Wine as an investment is a very hot topic in Hong Kong.

d) And last but not least Hong Kong is the gateway to China.

To read more: Andrea.CanadianChamber_BlogMarch2011

Andrea Springmann of S&D German Wines Limited presented her ideas with a PowerPoint in the ESBC Experience Sharing Session.  One of the key message is: What seemed to be working very well? It is mainly: Sustainable Development – Product, Sale and Networking.

a) Exclusivity with 16 boutique wineries in Germany b) Know-how

c) Education Programmes d) Networking in Germany, Hong Kong and China

e) Professional Sales Team f) Online-Shop

g) Social Media like Facebook  – To download the PowerPoint: Andrea.blog.Canadian_Chamber_18012011

Two photos taken on the day of her experience-sharing: